Altmetrics, or alternative metrics includes other impacts of a work, such as the number of article views, numbers of downloads, or mentions in social media and news media. These Include:
The development of Altmetrics can be seen as a response to the impact of social networking on the research environment.
When you share your research online or on social medial, always use the DOI link associated with your work. This ensure that the Altmetric tool will pick up engagement with your work.
More information about DOI's can be found here.