Now that you've published and are promoting your work, you need to find out how it's going. You can do this for a number of reasons such as:
to support applications for grant funding
to support applications for promotion
by a researcher to maintain their own research profile
For National Assessment exercises such as the ERA
Or you just want to know
Metrics also help for when you want to:
The Library can provide you with data and advice, so you can confidently use appropriate metrics to showcase your research and academic impact.
You can also visit the RIS Sharepoint page about Maximising Our Research Impact and Research Metrics.